A clear route from roofing knowledge to a finished website.

We begin with a direct conversation about the business as it operates today: the work you want, the services you provide, the areas you cover and how enquiries arrive. Alongside learning how your business operates, I look at the questions homeowners commonly ask and how established roofing businesses communicate their services, completed work and credibility. Useful patterns can inform the website, but the final structure and content are built around your own business rather than copied from another company.

We also identify genuine proof that may be suitable for publication, the source and usage rights for supplied media, and any restrictions around customer details or project imagery. Mentioning or supplying an item does not guarantee publication: proof must be genuine, current where relevant, attributable and supportable.

Initial discovery topics

• Core and secondary roofing services.
• Customer and property types, service geography and company history.
• Current referral, phone, email, Facebook and directory journeys.
• Logo, existing brand assets and social profiles.
• Genuine job and before-and-after photographs, including permission or licence to use them.
• Real project details, customer reviews and testimonials approved for publication.
• Genuine memberships, trade-body affiliations, manufacturer relationships, accreditations, guarantees, warranties, insurance and business credentials.
• Owner or team information, if the business wants it shown.
• Contact details, opening/contact preferences and preferred enquiry routes.
• Common homeowner questions and genuine points of difference.
• Useful wording from the client’s own website, leaflets, Facebook material or other content.
• What the client likes, dislikes, wants included or wants approached differently.
• Practical constraints, priorities, decision-makers and the boundaries of the agreed scope.

I turn what we discuss into a focused page and content plan. This establishes how services are grouped, where genuine project evidence belongs and how interested visitors move towards contact.

I organise first-pass website copy using your source information, then flag facts, permissions or specialist details that only you can confirm. Pages are included because they serve the business and visitor—not to inflate the project.

Outputs

• Page plan and navigation.
• A clear purpose for each page.
• Content requirements and first-pass organisation.
• Asset and evidence checklist.
• Agreed route to contact.

I define and apply the visual direction, then develop the agreed pages and reusable content patterns. Services, projects, proof and contact actions receive the prominence established during planning.

I build the website to work clearly on phones and larger screens, with accessible content, practical image handling and sensible performance. Review versions are kept private while the site is prepared for launch.

Before launch, you can review the working website at agreed points and provide consolidated feedback. Particular attention goes to factual accuracy, service scope, locations, contact details, project permissions and any claims that require evidence.

I make the agreed refinements and resolve issues within scope, so you have a clear opportunity to check the website before it goes live.

Client review checklist

• Are the services and locations accurate?
• Is the working process represented fairly?
• Are project facts and images approved for use?
• Are credentials, reviews and business claims current and supportable?
• Do contact details reach the right place?
• Is anything confidential or misleading?

Key pages, links, mobile and desktop layouts and contact routes are checked within the agreed scope. Review versions remain hidden from search engines, and the finished website is prepared for launch only after its important facts and content have been confirmed.

Launch preparation and handover are included in the build. If you want help maintaining the website afterwards, optional ongoing care and support can be discussed separately.